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Digital Marketing

Digital Marketing Consulting – Strategy, Performance & Growth

From Online Presence to Measurable Business Success

At Van Hal Ventures, we view digital marketing not as a collection of online tactics, but as a strategic growth lever for your business. Our consultants develop and implement comprehensive digital marketing strategies that align with your corporate objectives, strengthen your competitive position, and create measurable value across all digital channels.

Our expertise combines the depth of a strategy consultancy with the precision of a performance marketing agency, ensuring that every campaign contributes to your long-term business success. 

Digital Marketing as a Strategic Sales Channel

We help you use the internet as a powerful, data-driven sales channel. 
Our digital marketing consultants analyze your current situation, define your digital objectives, and design an integrated online marketing mix tailored to your target groups and markets.

By combining search, social, display, content, and CRM-based marketing, we build a holistic ecosystem that drives visibility, conversions, and customer loyalty.

We focus on achieving clear, quantifiable results:

  • Increasing lead and contact inquiries
  • Boosting conversions and customer acquisition
  • Driving revenue and profitability
  • Enhancing customer loyalty and retention
  • Strengthening corporate image and brand awareness

Our Digital Marketing Consulting & Execution Services

Digital Marketing Strategy

We design customized digital marketing strategies and integrate them into your overall marketing and business strategy. From positioning to channel selection and resource allocation — we ensure every action supports measurable business goals.

Online Marketing Mix & Campaign Planning

We define the optimal online marketing mix for your business, plan multi-channel campaigns, and establish a framework for marketing performance measurement and controlling.

Web Presence & Conversion Architecture

We conceptualize and optimize websites, portals, and landing pages to serve as conversion-focused marketing assets. Our team supports you with UX design, corporate web development, and integration of CMS or e-commerce systems.

Search Engine Marketing (SEM)

Through strategic SEM, we combine Search Engine Advertising (SEA) and Search Engine Optimization (SEO) to increase visibility, drive high-quality traffic, and maximize ROI.

  • SEA (Google Ads, Bing Ads) – from keyword research and ad creation to campaign management and performance tracking.
  • SEO – from initial audits and keyword strategy to on-page optimization and content enhancement for sustainable ranking improvements. 

Social Media Marketing (SMM)

We develop social media strategies aligned with your brand and audience. 
Our consultants identify the right platforms (LinkedIn, Meta, X, TikTok, etc.), design targeted campaigns, and monitor engagement to ensure lasting brand impact.

Affiliate & Display Marketing

We design affiliate strategies that drive cost-efficient acquisition and display advertising campaigns that strengthen brand presence across relevant networks and audiences.

Email & Newsletter Marketing

From strategy to execution, we help you build automated email marketing systems that nurture leads and enhance customer relationships. Every campaign is tracked for performance and profitability.

Online PR & Content Distribution

We create and distribute SEO-optimized press releases, thought leadership content, and brand communications across online media and social channels — enhancing reputation and visibility.

Video & Visual Marketing

We consult on and produce corporate videos, image films, and video ads that capture attention, communicate value, and convert across major video platforms and ad networks.

Behavioral Targeting & Data Analytics

We help you leverage user behavior data to segment audiences, optimize targeting, and improve campaign efficiency — ensuring that every euro invested delivers measurable returns. 

Performance Measurement & Digital Marketing Controlling

Every activity is measurable — and every investment must generate results. 
Our digital marketing controlling framework establishes transparent KPIs and dashboards for ongoing campaign evaluation. We monitor conversion rates, ROI, customer acquisition costs, and lifetime value to optimize performance continuously.

By combining data analytics with strategic insight, we ensure that your digital marketing not only attracts customers but drives sustainable business growth. 

Van Hal Ventures – Your Partner for Strategic Digital Growth

As a partner for digital transformation in marketing, Van Hal Ventures helps medium-sized businesses and start-ups transform digital complexity into competitive advantage.

We bring together strategy consulting, marketing expertise, and performance management — ensuring your digital presence creates real, measurable impact.

Digital marketing with Van Hal Ventures means one thing:
Your business grows — efficiently, transparently, and sustainably.